How effective is the combination of your main product and ancillary tasks?

The combination of my groups main product and our ancillary tasks have been very affective, as firstly with our CD cover we decided to have each of us using a chair in a certain to pose with and have us wearing bright coloured tops with an individual colour each. This is similar to 'The Saturdays' as they have been recognised in their videos and CD albums to each be wearing a certain colour to represent them. We feel this layout looked very effective and fit in with the typical conventions of a pop CD cover as it stood out with bright and feminine colours, and we represented a positive image of a girl band. We also created a booklet for the CD with images of each of our band inside and the lyrics of which part of the song we each sing next to the picture. This looked affective as we had each photo taken in the same location but in very different poses and uses different objects around us which made the images more interesting.

The advertisement poster that we created was also very affective as we decided that because the name of the song is 'Work' we wanted to represent this by dressing up as different well known job occupations, for example; policeman. This made the poster look very appealing as it relates to the name of the song and the range of bright colours and exaggerated poses allowed it to stand out. This also helped to represent the image that we pout across in our music video of 'girl power' as it showed the band in a dominant position and gave them authority.

Finally our main music video was video effective as it included many element of typical conventions seen in existing videos of the pop genre. We also challenged certain conventions to make it more appeal and target a wider audience. We used a variety of locations similar to what you would find in this sort of video, and used an interesting amount of different shots to increase interest. We have also included many special effects when editing the video such as; slow motion. This again made the video look more effective and professional as it is more entertaining for the audience to watch. We have also included narrative shots in our video which is a typical convention of pop videos, this again makes the video more entertaining as you have a story to watch as well as the performance shots.