Evaluation... In what ways does your media product use, develop and challenge forms and conventions of real media products?

For our media product we decided to produce a music video similar to the girl band 'The Saturdays' using the song 'Work'. So in order to ensure that our video included some of the main conventions of a typical 'pop' genre music video, we had to research these conventions by watching videos of bands such as; Girls Aloud, Spice Girls and The Saturdays on youtube.

From watching these various videos there are certain conventions we have decided to follow, firstly the outfits that we are wearing in our video are very feminine and slightly revealing which is very common for girl bands and they want to have sex appeal in order to attract a wider audience.

We have also followed the typical convention that girl bands try to represent in their videos which is the idea of 'Girl Power'. In order to put this image across we have include narrative shots in our video that make the girls appear more dominant and in control than the boy as they are taunting and teasing him.

Another convention that is found in many girl bands pop videos is a dance routine being performed. We also decided to include this in our video as we felt it makes the video more appealing and entertaining to watch for the audience, and decided to layout out our dance routine in a similar formation to 'The Saturdays' as it looks very effective.

The locations we have used in our video are also very conventional as we have performed the dance routine shots in the dance studio and in an open space both indoors, the single shots are all on a plan white backdrop, we have also used a shot that is on some steps outdoors similarly to in the original 'Work' video.

There are also certain conventions that would typically be found in pop music that we have decided to challenge. For example in 'The Saturdays' video 'Work' they have not included any single shots of someone doing the dance routine on there own, where as we have as we felt it adds more interesting and makes our video different. The outfits are also always very feminine and prerogative and we have usually followed this conventions but also decided to add more of a rock look to our video with some of the outfits we have chosen.