Throughout our media project we have had to use many media technologies. Firstly during the planning stage in order to produce an affective media video that involved key conventions that would appeal to the target audience and make the genre clear, we had to research existing music videos and to do this we used the Internet with sites that allowed us to watch videos such as 'youtube'. We also researched information about the band on the search engine 'google'. This was extremely useful as we could see and analyse the clear conventions that are typically found in pop music videos and the image that 'The Saturdays' and other girl bands have wanted to put across.
We have also had to use the editing software and photoshop during the construction stages of the project. Photoshop allowed us to improve the layout of the images we have taken by changing the brightness, colours, size and position etc. We could also add in the text and change the font and style in order for it to follow the conventions of existing CD albums and advertisement posters. The editing software allowed us to add effects to the video such as; slow motion. It also allowed us to improve the continuity and create smooth transitions when cutting from shot to shot.
Social networking sites and also youtube have also been very useful during the evaluation stage as it allowed us to gain audience feedback so that we could ensure that any areas that could be stringer were improved. As this allowed us to share our videos and images with people and they would give us there ideas and opinions of what could be developed in order to make it more appealing.
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