Wednesday 21 July 2010

Evaluation of previous work

From analysing existing work by other students that included short films, trailers and music videos. We gained ideas of how to portray are chosen genre and also saw a lot of useful camera techniques that looked very effective and gave the videos a creative feel.
Certain music videos were very effective as they used a range of camera shots and angles, and also edited certain shots by putting them together and flashing through them to give the effect of the character thinking back to memories, this was a very effective and creative technique and made the video more interesting to watch.
One of the music videos inspired us and gave as a lot of ideas for our music video, as it had a very clear narrative that fitted well with the chosen genre and the performance shots also fit in will in the video. It involved effective camera shots and techniques, that appeared simple yet effective. Certain shots such as when the boy is reflecting back on pictures he has been in with this girl and then it cuts back to the time the pictures were being taken, this stood out to me as it was a creative idea that was very effective.
There was also black and white effects used in one of the music videos this was very effective as it helped to symbolise past events and it also creates a dark and gloomy atmosphere with a sense of sadness. This helps to relate to the narrative of the video and also fit in with the chosen genre.
I think that analysing previous videos has been very useful as it has given my group a lot of inspiration and new ideas for when it comes to producing our music video, it has helped us to think of what story lines we can produce and make it clear as well as fit in with the performance shots. t has also given us a lot of creative camera shot ideas and editing techniques to make the video more interesting and appealing to watch.

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