Evaluation... In what ways does your media product use, develop and challenge forms and conventions of real media products?

For our media product we decided to produce a music video similar to the girl band 'The Saturdays' using the song 'Work'. So in order to ensure that our video included some of the main conventions of a typical 'pop' genre music video, we had to research these conventions by watching videos of bands such as; Girls Aloud, Spice Girls and The Saturdays on youtube.

From watching these various videos there are certain conventions we have decided to follow, firstly the outfits that we are wearing in our video are very feminine and slightly revealing which is very common for girl bands and they want to have sex appeal in order to attract a wider audience.

We have also followed the typical convention that girl bands try to represent in their videos which is the idea of 'Girl Power'. In order to put this image across we have include narrative shots in our video that make the girls appear more dominant and in control than the boy as they are taunting and teasing him.

Another convention that is found in many girl bands pop videos is a dance routine being performed. We also decided to include this in our video as we felt it makes the video more appealing and entertaining to watch for the audience, and decided to layout out our dance routine in a similar formation to 'The Saturdays' as it looks very effective.

The locations we have used in our video are also very conventional as we have performed the dance routine shots in the dance studio and in an open space both indoors, the single shots are all on a plan white backdrop, we have also used a shot that is on some steps outdoors similarly to in the original 'Work' video.

There are also certain conventions that would typically be found in pop music that we have decided to challenge. For example in 'The Saturdays' video 'Work' they have not included any single shots of someone doing the dance routine on there own, where as we have as we felt it adds more interesting and makes our video different. The outfits are also always very feminine and prerogative and we have usually followed this conventions but also decided to add more of a rock look to our video with some of the outfits we have chosen.

Shooting Schedules

Monday 8th or Tuesday 9th March- Book studio with black backdrop to shoot final image of steph to add to Work advertisement Poster.

Friday 11th March- Film all the final shots in the different locations with all costumes and also narrative shots.

Friday 11th March- Book studio to take photos for 'Exclusive' Cd cover and the images that will be features in the booklet.

Wednesday 16th- Begin the final edit.

Construction

What is working well...

In our project at the moment the things that have been working well include the dance routine being successfully completed and looking professional and sleek with the costumes on the rough cut of our music video.
We have also had a lot of positive feedback about the different shots used and feel that we have been working very well together as a group in order to get the different tasks completed.

What needs to be improved...

We need to include more of a different range of shots on our video as from watching back our footage at the moment the plain white background looks a bit too boring and needs to be more interesting and have more variety.
We also need also need to work on completing work on time for our deadlines instead of rushing at the end.

Magazine Advertisement Image

Audience Feedback

After showing the rough cut of our final music video to other members of our class and uploading the video onto facebook we had lots of positive feedback and comments back.

We were told certain sections and shots of the video that need improvements as well such as; making the lip sinking more in time on certain scenes and the timing of the dance routine in some areas, also cutting back and forth between shots more to make it more interesting. We were also told we when editing our shots together to make sure that we don't walk back on different points as it jumps just as the song begins.The white background is also quite boring so we need to mix up the locations more often, and to add in the narrative shots as this will make it more affective.

Some of the positive feedback we received was that the dance routine was exciting to watch and the transitions between shots were fluid and there is also a lot of variety, also that the shots outside work well as they make the video more interesting.

This is our rough cut of editing and seeing how di...

This is our rough cut of editing and seeing how di...: "This is our rough cut of editing and seeing how different shot types, movement and angles can work together in order to make our final piece..."

Understanding Of Branding

The brand that we have chosen to display throughout our project in all of our ancillary tasks in cluding; the poster and CD cover is 'Rouge Records'. In order to show this throughout our project we will be displaying the brand logo somewhere most likely the bottom corner on the poster and CD cover so that we can advertise our brand and allow it to become more well known and it will also be clear that this is who is asscoiated with our band 'The Sundays'.