Costumes

The first image is the costume for our ancillary task which would be an advertisement poster to appear in a magazine. It is a 'builders' costume and everyone else will also be wearing career costumes such as builder, policewoman, receptionist, lifeguard and doctor. We decided to choose this theme as the song for the album is called 'work' so we wanted to relate to this idea by having an image displaying different jobs.

The next image is what is worn during the dance routine and certain shots in our music video. We decided to wear all black as we wanted to look as if we are all part of a group and show unity so we match each other, and it also looks very sleek and effective so fits in with the image of sexy and fashionable that we want to put across.

The final image is another outfit that will be featured in our music video. This outfit is in colour as we wanted to have a contrast to the plain black outfit by wearing more bright coloured clothing to add interest to the video and at the same time relate to the seductive image.

Allocation Of Roles

Daisy Flynn:
- Performing in the music video as one one the band members
-Filming certain shots for the video
- Editing the shots
- Ancillary and genre research

Nicole Williams:
- Performing in the music video as one one the band members
-Filming certain shots for the video
- Editing the shots
-Created facebook page for audience feedback

Isabelle Jordan-Mellersh:
- Performing in the music video as one one the band members
-Filming certain shots for the video
- Editing the shots
- Designing of posters

Stephanie Purvis:
- Performing in the music video as one one the band members
-Filming certain shots for the video
- Editing the shots
- Created storyboard

Ancillary Plan

This is the design for our poster that would be featured in a magazine to advertise 'The Sundays' new album 'Exclusive'. We decided to have a very bright coloured and sweet related theme because it can be associated with the bands name 'Sunday' as if it is an ice-cream sundae just spelt differently.

This theme is very effective as it makes the poster very eye catchy and, the idea of us holding balloons and ice creams, gives the band a very cheerful and bubbly image which we feel would appeal to our target audience successfully.

Ancillary Research

This is an image of the 'Got Milk' campaign where they use many famous and well-known celebrities to advertise their milk product by wearing a milk moustache and drawing your attention to the product. I think that this is a very effect as it is a very successful advertisement and is recognised by everyone so you instantly realise what the company are trying to advertise.
We felt this would be a good idea for when it came to planning our magazine poster to advertise the bands new album 'Exclusive'.
As we thought that because the song we are using is called 'Work' we could try and put across the idea of working jobs so we would each dress up as a different career to relate to them name of the single. For example; a policewoman or a builder, this is similar to how the 'Got milk' campaign has made their images relate to the logo in a humorous way.

Risk Assessment

There are certain risks involved when shooting our music video, firstly when filming the scene on the zebra crossing we have to be aware of cars driving down the road and make sure we keep a look out.
Also if it rains when filming we have to protect the equipment so that it does not get damaged by covering it with an umbrella, it can be slippy as well if it has rains so we have to be careful that we don't slip over and injure ourself.
Other risks are when charging the camera whilst filming we need to make sure then no one trips over it as this can cause an injury, so someone else needs to be holding this wire to ensure n one can trip over.
There is also the risk of tripping over some of the equipment in general such as loose wires/leads, and the lights in the photography studio.
We also filmed in some stairs outside, this involves risks as we could trip up or down these concrete stairs and again cause an injury, so we have to be aware of this and be very careful when on the steps in order to prevent this.

Ancillary Research

This is the image for The Saturdays new album it is very similar to our idea of putting the name of our album on our hands. So this image gave us some inspiration for our cover, and links us more to the band we are basing our project on. However, we are planning to make are cover different by challenge some of the conventions such as; our outfits will not be as bright colourful and feminine. We are going to go for more of a rock look to add interest but at the same time follow some of the typical conventions by still looking feminine, seductive and happy.

Genre

The concept of genre is very useful in understanding my work as in order to create a music video for my project i need to be aware of the codes and conventions of the different genres so that we can include these in are video and also challenge the typical conventions in order to make ours more interesting.
Rick Altman disagrees with this concept as he think that if you stick to the conventions that everything becomes too predictible, and viewers become passive voyeurs so genres and thereore restrictive.
Richard Maltby believes that the the sucess of hollywood is reliant on the combination of predictable elements with variation. For example; if an audience go to watch a thriller film then they will alreading expect what is going to happen in the film because of the typical conventions of this genre, so it can be disappointing.

Our music video fits in with other music videos as it follows some of the typical convetions of a 'pop' video, and involves a lot of the elements that girl bands include in their music videos. Such as a dance routine