Genre

The concept of genre is very useful in understanding my work as in order to create a music video for my project i need to be aware of the codes and conventions of the different genres so that we can include these in are video and also challenge the typical conventions in order to make ours more interesting.
Rick Altman disagrees with this concept as he think that if you stick to the conventions that everything becomes too predictible, and viewers become passive voyeurs so genres and thereore restrictive.
Richard Maltby believes that the the sucess of hollywood is reliant on the combination of predictable elements with variation. For example; if an audience go to watch a thriller film then they will alreading expect what is going to happen in the film because of the typical conventions of this genre, so it can be disappointing.

Our music video fits in with other music videos as it follows some of the typical convetions of a 'pop' video, and involves a lot of the elements that girl bands include in their music videos. Such as a dance routine

Practice Edit

This is the design for our CD album cover , the idea is that we pose as if our hands are pressed against a window or just pushed out in front of us and the edit the image and put the name of the album with a letter on each hand. I think that this would look very effective and is a creative idea so adds interest to the album.

Analysis Of Storyboard

We created this storyboard using imovie, this worked very effectively as we are able to see how the shots we have chosen will look for the actual music video. We took the images in the chosen locations for our music videos and using the different shot types to give us a clearer idea of what it will look like in the video. I think that the chosen shots work very well and show that they flow nicely therefore will look effective.

nicole williams.: storyboard.

nicole williams.: storyboard.

Location shots

Decided Album Cover Name

After rehearsing into different album 'pop' covers, we have decided that the name 'EXCLUSIVE!' will be on our album cover as we feel it is an affective and creative name that will fit nicely with the idea of our album. We are going to have a similar cover that The Saturdays produced 'Headlines' as we think that the use of colour and the way that each Saturday is holding different letters up look very affective and we would like to create a similar look to this.
This is why we decided to have the name of our album with a letter on each hand, and pose with are hands pushed out in front of us. We are also going to be challenging the typical conventions usually seen on a 'pop' album cover. As instead of wearing bright colours and short dresses, we are going to wear more of a rock style outfit but at the same time look femine to follow some of the conventions.