Common Stereotypes About The Pop Genre

The different groups of people you would have in the 'pop' genre would be typically a band for example a girl band; they are usually dressed very similar in the latest fashion so that they are modern and up to date therefore appealing to their fan base and target audience. They usually also put across a positive and sexy image for example; the saturdays and sugababes.
Pop bands also tend to involve dance routines in their music videos, and a lot of the songs tend to be very upbeat and cheerful.
If they are a solo pop singer they usually

Other Idea For Promotional Image

This was are first idea for the Promotional Photo but we decided to use our other idea instead as we felt it looked more effective and related more to the genre and image we wanted to put across with our company.

Company Promotional Photo

This is the image we have chosen to use as our Promotional Photo, it will be included in the booklet in our CD album. We choose this image because it stands out more then the other and the contrast in colour looks very effective.

Digital Technology

In order to produce our music video, we will use various digital technology resources. Firstly we will need to use a video camera to film the video, when using the camera we will have to make sure that we put in on the stand so that it is still when filming. We know what shots we would like for each section of the video so will have to make sure that that camera is zoomed in enough for close ups etc. also needs to be far enough back for long shots etc. We also will need to use techniques such as tilt and pan in our video. So the camera enables us to do so by simply tilting the handle attached up and down or side to side to create this effect.

We will also be using photo shop in our project in order to produce are CD cover and the book inside the album. Photo shop will allow us to make the images taken look more professional and we can play around with different effects. Such as change the colors on the images to make certain ones stand out more and you can make other colours black and white for example to make it more effective. It also allows us to change the font colour, size and style, so it can fit in more with our genre and stand out on the CD.

Another source of digital technology that we will be using in this project is the editing software on the computers. As this will help with the continuity editing of the music video, which means we can make the cuts between each shot appear invisible and therefore make the video flow better. It also allows us to create certain effects for example; fade out. So if in a certain scene of the video we wanted it to be more effective we can simply play around with the editing.